The Evolving Landscape of Mid-Scale Hotels: Embracing Change for Future Success

Personalized Experiences and Tech-Forward Journeys

From seaside escapes to extended stays, modern travelers expect tailored experiences and seamless technology throughout their journeys, regardless of the hotel's size or luxury level.

Harnessing Generation X's Wealth Transfer

As Gen X inherits a vast fortune, hotels should cater to their values of technology, sustainability, and social justice through unique in-room amenities, mobile check-ins, and eco-friendly options.

"Are you that guest who wants a little bit of everything? Kind of hospitality that belongs to everyone because stars that belong to everyone."

Experience-Based Hospitality for a Wide Range

Mid-scale hotels are embracing experience-based hospitality that appeals to all, balancing affordability and quality while offering a blend of services, amenities, and technology.

Portfolio Reshaping and Enhanced Performance

Mid-scale hotels can reshape their portfolios by diversifying locations, targeting emerging markets, and implementing ESG practices to improve sustainability and reduce costs.

"Which communities drive quality of life? That's where hotels are set to thrive!"

The Importance of the Right People

Placing the right staff in each role is crucial for mid-scale hotels to succeed. Front-line employees and managers can enhance guest experiences and financial performance.

Balancing Brands with Guest Loyalty

While hotel loyalty programs remain an advantage, mid-scale brands must focus on providing personalized experiences and embracing technology to stay competitive.

"Brands represent a level of trust. Mid-scale travelers often prefer brands because they know what to expect."

Asset-Lite Portfolio Ownership: Advantages and Considerations

Owning performance over properties through asset-lite portfolios provides flexibility, scalability, and profitability, but requires careful oversight and strategic planning.

Next Steps for Owners, Investors, and Developers

To adapt to changing market dynamics and guest expectations, stakeholders should optimize portfolios, embrace technology, prioritize sustainability, and refine operational efficiency for long-term growth.

"From high heels to hard hats and everything in between, my journey in the hospitality industry has been an exciting adventure."